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[INTERVIEW] Isabelle Persenda Palmer


How long have you been a Mompreneur?

I started freelancing in 2008 (graphic design and photography) but that was easy and I wasn’t taking any risk. So I would say 2012 is when I truly became a mompreneur.

Tell us a little about how you got started?

The company I’d worked for had closed down in 2012, I was interviewing for a new position and was never satisfied with the people or firms I met with. I eventually realised that it was because I didn’t want to work for a third party anymore… Starting In Situ was something which had been at the back of my mind for a couple of years back then. I had contacted the designers and artists in 2010 and we’d started working on the project but I’d chickened out because it was a huge financial investment and honestly, I got scared. It took me two year to take the step.


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