We are seeing more and more brands today taking to offbeat video creation as part of their branding and marketing campaigns. Red Bull and GoPro do it very well with their viral videos and when it works – boy does it work! Millions of views and a tsunami of publicity & awareness.
Speaking of waves, check out what the cool cats at Quicksilver came up with about a year ago. A group of kids creating waves at the Waimea River in Hawaii have not only created a very cool video but the environmentalists out there all seem to agree that this action also created some damage to the river & lake.
We will let you decide.
Aloha! [youtube id= “U5hcVxcvGY4″ width=”667″ height=”356”]