With any small business, marketing is key. You need to reach and retain customers, yet as a small business or start up you will most likely not have the funds to outsource your marketing needs. Marketing can be both time consuming and expensive- however it does not have to be this way. There are plenty of ways in which you can reach your client base, gain important customers and continue to keep these customers happy, interesting and spending their money on your business. LET

Businesses need to learn how to sell to women- as they are the ones who are buying. We have seen Mel Gibson create an advertising campaign designed for women in the 2000 movie What Women Want, in which he learns how to create great advertising for women’s running shoes. However, from the statistics it is clear that marketers have to market all products towards women- including men’s grooming products- regardless of the fact that they are not going to be using the product them

OK so if you live in Canada (like many of our readers do) then it will come to no surprise that Tim Hortons or Timmy’s is somewhat of a local institution. On a recent trip back to Toronto, my husband was introduced to the Ice Capp and swears it’s the best things he has ever had (mind you, he’s also very new to coffee!). The point being that Timmy’s has captured the heart and minds of everybody who has come before him, so when I came across this next little piece I had to shar

How many times have you gone out and came home with a stack of business cards? If you are like the most of us, you just end up tossing them on top of the dresser and probably never look at them again. That is until you get one of these bad boys.. You see, making an impression is key in today’s noisy business world. The first step is to create a truly genius business cards that people will: (a)    Keep (b)   Talk about (c)    Show their friends (d)   Buy what you are selling C

OK so in our continued quest to bring you cool videos that have gone viral, this one was masterminded by the clever cookies at Red Bull (again). If there’s ever an example of a corporate brand creating mind-blowing video content that is well, ‘on brand’ – its Red Bull. Red Bull, the sponsors of all things extreme, has this time got behind the extreme Taekwondo trick show, Red Bull Kick It 2013, was held in South Korea to celebrate the best of Taekwondo style, art, and profici

http://www.youtube.com/watch?v=KjpFmGXLKv0 We know that many of you may have seen this one already but we love it so much we had to revive it. The clever folks at Coca Cola used brand affinity with loyal fans to really drive home some ‘Awesome’ engagement during the London Olympics. Enjoy Coca Cola! #London #VendingMachine #Awesome #Olympics #Engagement #Marketing #CocaCola